Summary

• Detail oriented creator of practical graphic solutions in print and interactive media.
• Strong focus on client vision and customer base requirements to drive product features and functionality.
• Successful manager, team builder, and leader with multiple industry contacts.

Tech Summary

Experience

Creative Consultant

D.H. Thakar Design2011 to Present

UI and web site design, corporate identities, product branding, collateral material, print vendor management.

Creative Director

InfoMedics, Inc.2001 to 2011

Developed programs to collect experiential data from patients using prescription drugs.

Managed the development of the survey website framework used in the creation of over 200 program survey sites. Simplified UI to improve user experience.

Designed and coded four corporate marketing websites.

Designed and/or managed the design and production of all the program materials: doctor and patient kits, sales rep materials, mailers, and program reports. These items all needed to be consistent with current product branding guidelines.

Created sample program reports and kits presented by sales team to prospective clients. Significantly shortened sales cycle.

Dovetailed expertise in printing industry with the company’s need for print vendor base; developed one-stop shopping experience for clients; added an additional revenue stream; and saved hundreds of thousands of dollars annually.

Director of Marketing

IntrinsiQ Data Corporation1999 to 2001

Designed and built corporate and product web sites. Work to improve the IntelliDose user experience including the redesign of all the program icons and development of the online Help system.

Designed marketing/collateral materials promoting the company, IntelliDose, and data products. Included a new corporate identity and an upgraded brand identity. Redesign of trade show booth and coordination of our trade show appearances led to successful trade show presentations.

Lead design consultant for the European web-based version of IntelliDose, IntelliTraQ in the Fall of 2005. UI developed in five languages.

Art Director

Eprise Corporation1995 to 1999

Oversaw the design and development of over 60 internet, intranet, extranet, and trade show presentation sites.

Work with custom applications and security modules led to the development of Participant Server software, one of the first server-based web content management systems. As company evolved from a service provider to a product developer, became the Visual Team Lead for the product’s user interface. Advocate for the end user, built the sample web site that shipped with the product as a customizable foundation.

Designed collateral materials used by sales team. In first 18 months my design team grew from two to six designers.

Executive Vice President

IntelliStudy Corporation1992 to 1995

First computerized bar review course in its marketplace (MA, CT, NY, and NJ).

Assisted in the design and testing of our user interface. Attributed 99.4% pass rate to the simplicity of our UI design.

Designed the corporate identity and promotional materials, published course materials, managed sales team, and was the lead sales person.

Consultant

MIKE Furniture1991 to 1992

Created the identity, promotional materials, and store signage. Developing the sales and procurement database proved to be a highlight of this engagement. Planned as a temporary system, the database proved to be significantly effective, used for five years.

Principal

D.H. Thakar Design1980 to 1991

My responsibilities included sales, job costing, sub-contracting, office management, design, layout, production art, computer graphics, and proofing.

Digital Equipment Corporation - 1983 to 1990
Developed a series of symbols used to illustrate Digital's Ethernet capabilities in their quarterly Networks and Communications Buyer’s Guide. Symbols became the standard for all published network illustrations.

OPUS, Inc. - 1986 to 1989
Choreographed live bird photography and established strict branding guidelines. When applied to most popular products, sales of these products doubled in as little as three months. Innovative five-sided carton design saved $0.53 per package, allowing the list price of product to stay under $10.00.

Typeface Design
Designed, patented, and sold the typeface, Devendra, to Mergenthaler Linotype in 1982.

Education

California Polytechnic State University, San Luis Obispo

Earned my Bachelor of Science degree in Graphic Communications with an emphasis in Graphic Design. Learn-by-doing philosophy taught me that good design includes appropriate planning for all modes of production.