Pataday Program Kit

This patient experience program kit came with instructions for the doctor and ten patient kits. Each patient kit included patient instructions, patient education material, and a sample of Pataday.

The interesting thing about this kit is that all the pieces were designed to be printed digitally, on a press with a maximum sheet size of 14 x 22 inches. This was a pilot program, so there were only 30 doctor boxes and 300 patient kits. All were laser cut which was faster and cheaper than die cutting for such a short run.

Click image to enlarge.