D a v i d  H .  T h a k a r

508.868.0768
dthakar@dthakar.com

Upton, Massachusetts
www.dthakar.com

Driven, Versatile, Passionate, Pioneering — Creative Arts, Media & Marketing Executive

Unique combination of graphic and artistic talent, team management and leadership strengths,
with refined business instincts, branding and market savvy, and a background as a successful entrepreneur
in multiple business and creative arenas.

Ideas Imagination Quality Results

Characterized by a lifetime of creativity in the arts, crafts, sciences, technology, and people management. Staying
abreast of current design trends. Delivering a wealth of creative ideas and creative problem-solving.

Graphic Design Solutions | Print & Interactive Media | Marketing, Program, & Sales Collateral | Corporate Branding
Product Design & Packaging | User Interface Design | Web Development | Art Direction | Web & Print Concepts
Revenue Streams & Profit Optimization

Distinction & Uniqueness

• Distinctive graphic artist who understands production essentials, ensures a design's structural integrity, and turns concepts into designs in a fraction of the time others typically need, yet never compromising on quality or integrity.
• Flexibility to be conservative for corporate design needs, expanding the boundaries of imagination when outside the corporate arena.
• Recognized talent and passion for manifesting others' vision in creating practical graphic solutions in both print and interactive media for some of the world's most recognized brands, including those produced by all top 25 and many of the top 100 pharmaceutical companies.
• Uniqueness extends to specialization in business concepts and strategy development to drive product features and functionality to higher sales and stronger marketability.
• Team builder and leader who inspires creative teams to deliver superlative work under tight deadlines. Comfortable managing technical people including engineers.
• Paying equal attention to the customer and the end user, as well as overall project efficiency and budget control.
• Track record of forging enduring alliances with numerous industry contacts.
• Pioneered one of the first server-based web content management systems on the market, Eprise Corporation's Participant Server software.
• Highly skilled and most passionate for designing interactive and print concepts to establish company identity, and for designing responsive, cool and elegant user interfaces.

Value Highlights

• Managed print vendors and print purchasing saving hundreds of thousands of dollars annually and created a new revenue stream
• Lowered cost to print individual envelopes by $0.188 ($80k/year) and individual reports by $2.00 ($120k/year)
• Negotiated new vendor contracts to lower printing cost 54% from $3.65 to $1.68 per report
• Created sample program reports and kits for prospective clients which significantly shortened the sales cycle as long as 9 months to as little as a week
• Designed an innovative five-sided carton that lowered packaging costs by $0.47 per package and prevented a product price increase
• Developed a more user friendly interface for the first computerized bar review course (IntelliStudy), and attained a 99.4% overall state bar passage rate in four of the largest states – MA, NY, NJ, and CT
• Doubled sales within three months for the most popular products after choreographing live bird photography to be used in sales material and packaging under strict branding guidelines

Other Value Adds

• Selected as lead design consultant for IntelliTraq, the European web-based version of IntelliDose Designed marketing/collateral promotional materials to upgrade the brand identity of the leading track and management oncology software application, IntelliDose, while establishing a new corporate identity that supported sales of its other applications
• Created a sales and procurement database which successfully served company for five years
• Built successful corporate and product websites, featuring online Help systems and more user friendly program icons, for the premier source of oncology data analysis
• Developed over 60 Internet, intranet, extranet, and trade show presentation sites, and collateral sale materials, justifying a tripling of the design team within 18 months
• Designed five-language user interface for American Express Travel web site
• As end-user advocate, built a sample customizable website that shipped with Eprise Participant Server
• Created a series of symbols to illustrate Ethernet capabilities which became the corporate standard for all published network illustrations for a leading vendor of computer systems, software, and peripherals, published in the quarterly Networks and Communications Buyer's Guide
• Designed, patented, and sold the Devendra typeface to Mergenthaler Linotype, who hadn't bought a typeface from an outside source in ten years, then later developed nine additional fonts in the Devendra series and a four-font Angle Gothic series
• Heightened trade show presentations and success after redesigning the trade show booth and coordinating show appearances

Primary Skills

• Budgeting
• Carton Design
• Client Relations
• Communications & Presentations
• Cost Control
• Course Materials
• Database Development
• Digital Symbols
• FDA Branding Guidelines
• Icon Design
• International HTML – Multiple languages
• Job Costing
• Layout
• Mentoring

• Problem Resolution
• Production Art
• Proofing
• Sales Team Management
• Software Development & Custom Applications
• Store Signage
• Strategic Collaborations & Alliances
• Strategic Planning & Processes
• Subcontracting
• Trade Show Branding
• Training
• Typeface Design & Patenting
• User Interfaces
• Vendor Management

Career Overview

InfoMedics, Inc., Reading, MA
Creative Director

2001 – 2011

IntrinsiQ Research Corporation, Waltham, MA
Director of Marketing

1999 – 2001

Eprise Corporation, Framingham, MA
Art Director

1995 – 1999

IntelliStudy Corporation, Brookline, MA
Executive Vice President

1992 – 1995

MIKE Furniture, San Francisco, CA
Consultant

1991 – 1992

D. H. Thakar Design, Newton, MA
Principal

1980 – 1991

Education & Professional Development

California Polytechnic State University, San Luis Obispo, CA
BS – Graphic Communications, Graphic Design emphasis

• 3 month speaker training course at The Speech Improvement Company.
• Regularly attends industry conferences: How Design Conference; An Event Apart.
• Scheduled to speak at Emerge 2012 conference presented by Consolidated Graphics on designing for end users including printers, assemblers, and shippers.